AI Power Tools For Creators

AI-powered creator goal and audience management workflow automations.

Project Overview

Neux is an AI-driven platform concept I developed to help creators design and optimize customer journeys. The tool transforms a stated goal—like launching a course or selling an ebook—into a ready-made engagement flow, giving creators more time to focus on content while improving conversions.

Project Tools

HeyMarvin

Mermaid.ai

Listen Labs

Figma

Uizard

Project Skills

Journey mapping

User Testing

Opportunity definition

Prototyping

Prototyping

JTBD frameworks

Project Team

Lead Designer

Participants

Problem Statement

Independent creators struggle to plan and execute audience engagement journeys because existing tools are fragmented, manual, and not designed for end-to-end flow.

Neux set out to validate whether AI could generate and optimize these journeys from a simple goal statement.

Challenges, Opportunities & Goals

Challenge: Independent creators struggle to plan and execute audience journeys because existing tools are fragmented, manual, and not designed for end-to-end flow.

Opportunity: Introduce an AI-driven system that can generate and optimize customer flows from a simple goal statement, reducing friction and saving creators time.

Goal: Validate the need for Neux through structured research and prototyping, and design a scalable foundation for a goal-based journey planning tool tailored to creators.

Design Research & Planning

Creator Research (ListenLabs)

Live responses revealed fragmented workflows and inconsistent planning habits, giving us early signals on where to simplify and unify.

  • Structured into four sections: About You, Planning Flows, Friction, and Opportunity.
  • Questions surfaced pain points and unmet needs across journey planning.
  • Provided the foundation for dataset export, synthesis, and persona development.

I led a lean research sprint combining real creator interviews with synthetic responses, surfacing pain points in planning and monetization. This grounded the concept in actual creator needs before moving into design.

Theme Synthesis (CoLoop Analysis)

Using CoLoop I analyzed interviews to stress-test patterns, ensuring we could prioritize confidently without over-relying on guesswork.

  • Theme 1: Journey planning is ad hoc and reactive.
  • Theme 2: Tools are fragmented and poorly integrated.
  • Theme 3: Strong interest in AI support, but trust and control remain concerns.

Journey Mapping & Growth Levers

Mapped the end-to-end creator journey, connecting pain points directly to monetization levers that informed product direction.

  • Visualized each step of the journey: goal definition → planning → launch → optimization.
  • Mapped creator actions, system responses, and decision points in parallel.
  • Identified friction areas where manual effort slowed progress.
  • Highlighted opportunities for AI copilot features, such as milestone suggestions and automated optimization.

Persona Development

Developed a relatable anchor persona to focus design on real creator constraints—time, tool fragmentation, and growth goals.

  • Background: Digital coach balancing multiple platforms to engage her audience.
  • Goals: Scale her audience, monetize content, and streamline campaign planning.
  • Pain Points: Disconnected tools, reactive planning, and manual effort.

Design Execution

Preliminary Wireframes

Early wireframes translated insights into tangible flows, letting stakeholders experience the product before development.

This step de-risked investment decisions and helped validate where AI assistance created the most value.

  • Enabled real stakeholder walkthroughs of end-to-end flows.
  • Revealed usability gaps and points of confusion early.
  • Highlighted high-value AI touchpoints for prioritization.
  • Accelerated consensus across design, product, and engineering.

With alignment secured, I transitioned insights into actionable flows and prototypes—embedding AI copilots where they added the most business value and validating usability early to accelerate adoption.

Final Screens

Final high-fidelity screens showcased polished interactions and brand-aligned design.

These prototypes communicated the finished vision to leadership and served as a blueprint for handoff to engineering.

  • Demonstrated complete, branded flows ready for production.
  • Communicated system behavior clearly through interaction details.
  • Built confidence with executives and potential investors.
  • Served as an authoritative reference for engineering delivery.

    Successful Outcomes

    The Neux case study demonstrated how hybrid research and rapid prototyping can validate a new product direction before an MVP is built.

    By combining real creator interviews with synthetic responses, I was able to quickly uncover pain points, map opportunities, and test solutions through iterative design.

    4.9

    App store rating

    30M

    Engaged mobile users worldwide

    100,000+

    Android app users

    100M+

    Legal documents completed

    Delivered a functional MVP in time for SXSW, enabling Rocket Lawyer to showcase mobile capabilities under deadline.

    Provided engineers and PMs with clear flows that accelerated alignment and development.

    Established design patterns that remain visible in the current Rocket Lawyer app.

    Key Takeaways & Lessons Learned

    Building for creators meant balancing usability with tangible growth levers that directly impact revenue.

    Research with creators showed that clarity and speed of setup drive adoption.

    AI co-pilot flows increased perceived business value, not just user convenience.

    Positioning design outcomes in terms of revenue opportunities aligned teams fast.

    Project Assets

    A curated set of project artifacts for reference — from research studies to prototypes — providing visibility into the process and deliverables behind the final outcome.

    Copyright 2025 Kevin Keiper