I'm Kevin. Hello.

I am an AI-centric researcher & product design professional.

My Value Proposition

My name is Kevin, and I design for business value.

Design isn’t just about polish—it’s about moving the metrics that matter. I help teams turn complex problems into clear, measurable outcomes through research-driven product design.I am an AI-centric researcher & product design professionals based in Los Angeles.

I have contributed to PayPal's Consumer Wallet product onboarding experience, and I deployed a poverty reduction PAAS in Bangladesh.

I managed the RWD SF meetup group in SF where I hosted a Rocket Lawyer event with Mark Otto, inventor of Bootstrap, and I am successful mentor in the popular Springboard bootcamp.

I grew up in the Bay Area, my education includes a BA from UC Berkeley and multiple certificates in AI & UX.

I lead by example with humility, vulnerability, authenticity, and a focus on the business value of design.

My Tools

Figma

Adobe CS

ListenLabs

Userology

Chat GPT

Stitch

Vurvey

HeyMarvin

CoLoop

Perplexity

Mermaid.ai

Sketch

Axure Pro

Uizard

My Skills

Opportunity Discovery

AI User Research

User Journeys

JTBD Framework

HTML, JS, CSS

Prompt engineering

Agents

1000+

Completed Sprints

3

Apps in app stores

$1M+

Generated revenue

10+

Completed projects

Certificates & Education

Certificate: AI for UX, DesignLab

Certificate: UX For AI Design, MAVEN

Bachelor Of Arts: University of California, Berkeley

Mentor

Springboard Apr 2022 - present
  • Mentor future UX leaders in all UX design practices and concepts, with specific attention to delivering the maximum business value of design.

Senior Product Design Consultant

EMC Insurance Aug 2024 - Nov 2024
  • Strategized with product, design, and engineering teams to overhaul large group insurance underwriting tools.

Creative Lead

Photon Mar 2022 - Mar 2024
  • Contributed to CITI Bank private banking and the new CITI Bank design style guide and component library, and a novel Figma Tokens design solution for client Neighborly.

Lead UX Designer

Best Buy Mar 2022 - Mar 2024
  • Collaborated with product managers and engineers on a machine learning UX layout optimization tool to customize layouts and user experiences.

Senior UX Designer

Wells Fargo Dec 2019 - Mar 2020
  • Collaborated with design and product teams to optimize the style guide and component library.

Lead UX Designer

Limelight Health Dec 2018 - Nov 2019
  • Optimized custom portal for insurance industry professionals to initiate, track, analyze, and monetize large group insurance products.

Senior UX Designer

PG&E May 2018 - Oct 2018
  • Deployed an online software tool used by service architects to assess gas, electricity, and water requirements for large property development projects.

Lead UX Designer

BrightPlan May 2016 - Mar 2018
  • Principal first designer responsible for delivering both the MVP of a financial wellness and investment application and a component library.

Senior UX Designer

Amplifier Strategies Jul 2015 - Jan 2016
  • Conducted extensive field research in rural Bangladesh to develop a life-changing poverty reduction PAAS platform.

How I Lead

  • Align design strategy with business objectives from the start.
  • Create clarity by breaking down complexity into actionable steps.
  • Empower teams with structured processes that reduce risk and speed delivery.

How I Think

  • Approach problems with curiosity, looking for the root cause before solutions.
  • Balance user needs with business priorities to maximize impact.
  • Simplify complex systems into intuitive, scalable experiences.

How I Handle Conflict

  • Seek common ground by reframing debates around shared goals.
  • Use evidence — data, research, and outcomes — to guide decisions.
  • Keep discussions transparent, respectful, and solution-oriented.

How I Follow Up

  • Translate design insights into measurable next steps.
  • Keep momentum alive through structured checkpoints and iteration.
  • Ensure accountability by tying design actions back to business metrics.

Get In Touch

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