Photo taken in Bangladesh during a boat trip to a research site.

Impact Atlas

A data-driven platform empowering nonprofits to measure, share, and scale their impact.

Project Overview

Impact Atlas is a SaaS platform used by global nonprofits to track, measure, and communicate their impact.

I refined the product experience so organizations could capture field data, visualize outcomes, and share results with funders and partners.

Project Skills

Prototyping

User Testing

HTML / JS / CSS

Opportunity discovery

Contextual research

User testing

Journey mapping

Project Tools

Axure Pro

Sketch

Adobe Illustrator

JIRA / Confluence

Project Team

Lead designer

Visual designer

Devloper

Business Owner

Problem Statement

Amplifier Strategies needed a clearer, data-driven way to demonstrate program impact to funders, as static reports and anecdotes failed to show measurable progress or scalable outcomes.

Challenges, Opportunities & Goals

Challenge: Disconnected, lagged reporting made it hard to show real-time progress across multiple regions and programs.

Opportunity: Build a central platform integrating program design, mobile data collection, dashboards, and reporting — aligned to field realities and stakeholder workflows.

Goal: Design an intuitive, scalable interface for front-line staff and managers that surfaces impact, drives alignment, and accelerates responsive interventions.

Design Research & Planning

Contextual Research

We co-created journey maps and data flow diagrams with implementers in Bangladesh to align software design with field operations and reporting priorities.

All photos are mine.

  • Mapped out scenarios like retirement planning, investment tracking, and budgeting.
  • Captured friction points in decision-making and task handoffs.
  • Highlighted where financial terminology and process complexity created barriers.
  • Built a shared foundation that guided wireframes and design direction.

    To ground the platform in context, I conducted collaborative research with implementers and funders. This included shadowing field staff, mapping data flows, and consolidating reporting needs across program hierarchies.

    Collaborative Brainstorming

    To design tools that could succeed across diverse field conditions, we emphasized collaboration between NGO staff, local partners, and funders.

    Workshops and whiteboarding sessions made hidden assumptions visible, aligned stakeholders on priorities, and surfaced real constraints early in the process.

    • Cross-functional input: Combined insights from program staff, community leaders, and funders.
    • Transparency: Reduced misalignment by making decisions and assumptions explicit.
    • Speed: Enabled rapid iteration on user flows before development costs were incurred.
    • Scalability: Revealed design patterns that could extend across programs and geographies.

      Design Execution

      Iterative Wireframes

      To bridge field research with a scalable SaaS platform, we developed iterative wireframes that captured core program flows, donor reporting requirements, and frontline usability needs.

      Early testing helped validate assumptions before investing in development.

      • Created low-fidelity prototypes to visualize data capture and reporting workflows.
      • Aligned NGO staff, funders, and engineers around shared flows early in the process.
      • Iterated on navigation and hierarchy to balance simplicity for field staff with depth for funders.
      • Used rapid feedback loops to reduce risk and accelerate development.

      I translated research insights into design artifacts and prototypes that balanced low-resource realities with scalable, digital-first tools. Grounding the work in real field workflows made Impact Atlas intuitive for frontline staff while still meeting funders’ monitoring and evaluation needs.

      Functional Prototype

      After wireframes were validated, we built interactive prototypes simulating real workflows.

      These higher-fidelity models demonstrated how the system would handle scale, provided donor-facing dashboards, and tested adoption among diverse user groups.

      • Translated validated wireframes into clickable prototypes for end-to-end journey testing.
      • Demonstrated reporting dashboards tailored to donor needs for transparency and accountability.
      • Stress-tested workflows against real-world use cases in rural and urban environments.
      • Provided engineers with a blueprint that accelerated final build and reduced costly rework.

      Final Product Evolution

      High-fidelity screens demonstrated how Impact Atlas delivers clarity and scalability — enabling NGOs and funders to track outcomes, adjust programs in real time, and communicate impact with confidence.

      • Illustrated intuitive dashboards for real-time visibility.
      • Showcased streamlined data collection on mobile.
      • Highlighted transparency features for funders and partners.

      Successful Outcomes

      Impact Atlas enabled NGOs and funders to move from static reporting to real-time insight. The platform reduced administrative overhead, built trust with donors, and gave program managers actionable data to adjust interventions faster.

      19

      Countries use worldwide

      $10M+

      Funds distributed through program

      7

      Languages served

      25%+

      Cohort growth

      Real-time dashboards replaced static spreadsheets

      Improved transparency accelerated donor decisions

      Scalable design supported multi-country deployments

      Key Takeaways + Lessons Learned

      Translating field realities into digital tools ensured usability for staff while demonstrating measurable value to funders.

      Grounding design in field workflows kept tools usable in low-resource environments.

      Translating research into digital prototypes gave funders credible, data-driven evidence.

      Clear outcome reporting strengthened trust and secured long-term support.

      Project Assets

      A curated set of project artifacts for reference — from research studies to prototypes — providing visibility into the process and deliverables behind the final outcome.

      Functional Prototype

      Journey map pdf

      Wireframes pdf

      Impact Atlas website

      Copyright 2025 Kevin Keiper