Success Study:


Principal Design System Architect

March 30, 2016
March 30, 2018

Problem Statement

Goal-based investors lacked a financial management incentive to invest in certain high value investment opportunities, to easily establish, fund, and monitor goal progress.


  • Design and deploy a responsive browser based app to enable account set up and funding.
  • Work with senior stakeholders to discuss current obstacles and solutions.
  • Grow assets under management to $250mm in first year and subsequently at 20% annually.

Design Research

  • I Led Product team first through personae, journey maps, wireframe, early product sessions.
  • Deployed an optimized component library in line with brand and engineering best practices.
  • Created high level journey map from preliminary discovery.
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I led senior product members (pictured) through problem space discovery and opportunity.

Design Process

  • After preliminary discovery, I began of component system and lo fidelity prototypes.
  • Met regularly with CEO and senior staff to evaluate design progress and future products.
  • Created high level preliminary journey map to define basic user flows, conversion events.
I authored high level journey map and all RWD designs in Sketch.

Successful Outcomes

  • Deployed online style guide for scalable efficient design component system.
  • Deployed an optimized component library in line with brand and engineering best practices
  • Began with idea, launched MVP which is currently still viable


UX Director + Design System Architect

415 926 1935



Coaching, mentoring, guiding, volunteering, vocalizing, optimizing, critiquing, collaboration, organization.


University of California, Berkeley
BA Interdisciplinary Studies
The New School - Parsons
MA Media Studies + Design
(currently completing online 2022)


MeetUp Organizer
Toastmasters San Francisco