Success Study:

Limelight Health

PAAS Product Design Lead

Limelight Health
December 31, 2018
October 31, 2019

Problem Statement

Limelight's clients needed a consolidated, streamlined, efficient software-based PAAS to support its core business offerings with current and future partners.


  • Eliminate paper based work processes, build efficient storage assets, reduce underwriting costs.
  • Deploy a stable v1.0 of proprietary PAAS quoting tool aligned with customer and KPIs.
  • Reduce client quoting times across multiple metrics and measurable data.

Design Research

  • Travel to client sites to conduct Contextual Interviews with product managers and stakeholders.
  • Record and index all client interviews to enhance product feature specification.
  • Build agile prototypes in Sketch and Invision to quickly measure and test proposed solutions.
No items found.
I inventoried existing user experience to understand the problem context.

Design Process

  • I Led Product team first through personae, journey maps, wireframe, early product sessions.
  • Deployed an optimized component library in line with brand and engineering best practices.
  • Created high level journey map from preliminary discovery
After understanding problem context I designed an optimized dashboard portal.

Successful Outcomes

  • Accurate Zeplin prototypes aligned with design best practices deployed to sharable URLs.
  • Complete prototypes used to test design and test ux solutions, feedback integrated back to team.
  • Tracking toward larger company goal to grow partner base with PAAS contracts and agreements.


UX Director + Design System Architect

415 926 1935



Coaching, mentoring, guiding, volunteering, vocalizing, optimizing, critiquing, collaboration, organization.


University of California, Berkeley
BA Interdisciplinary Studies
The New School - Parsons
MA Media Studies + Design
(currently completing online 2022)


MeetUp Organizer
Toastmasters San Francisco