PROBLEM STATEMENT
Limelight's insurance underwriting clients needed a consolidated, streamlined, efficient software-based PAAS to support its core business offerings with current and future partners.
GOALS
- Eliminate paper based work processes, build efficient storage capabilities, reduce underwriting costs.
- Deploy a stable v1.0 of proprietary PAAS quoting tool aligned with insurance customer goals and KPIs.
- Reduce client quoting times across multiple metrics and measurable data.
DESIGN RESEARCH
- Travel to multiple client sites to conduct Contextual Interviews with product managers, underwriters and actuaries.
- Record and index all client interviews to enhance future product feature specification.
- Build agile prototypes in Sketch and Invision to quickly iterate, measure and test proposed solutions.
I inventoried existing user experience to understand the problem context.
DESIGN PROCESS
- Created personas, wireframes, and high level product clickable prototypes in line with ongoing on-site research.
- Regularly iterated with product team to refine works in progress.
- Collaborated with stakeholders to continually update product requirements, making strategic design refinements as needed.
After understanding problem context I designed an optimized dashboard portal.
SUCCESSFUL OUTCOMES
- Designed a custom platform for insurance underwriters to streamline initiation and analysis of large group insurance products across diverse sectors; resulted in a 40% reduction in policy issuance time.
- Orchestrated comprehensive study with the product team to define and document future customer success paths and product development deliverables, generating 20% increase in new clients.