PROBLEM STATEMENT
Limelight's clients needed a consolidated, streamlined, efficient software-based PAAS to support its core business offerings with current and future partners.
GOALS
- Eliminate paper based work processes, build efficient storage assets, reduce underwriting costs.
- Deploy a stable v1.0 of proprietary PAAS quoting tool aligned with customer and KPIs.
- Reduce client quoting times across multiple metrics and measurable data.
DESIGN RESEARCH
- Travel to client sites to conduct Contextual Interviews with product managers and stakeholders.
- Record and index all client interviews to enhance product feature specification.
- Build agile prototypes in Sketch and Invision to quickly measure and test proposed solutions.
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I inventoried existing user experience to understand the problem context.
DESIGN PROCESS
- I Led Product team first through personae, journey maps, wireframe, early product sessions.
- Deployed an optimized component library in line with brand and engineering best practices.
- Created high level journey map from preliminary discovery
After understanding problem context I designed an optimized dashboard portal.
SUCCESSFUL OUTCOMES
- Designed a custom platform for insurance underwriters to streamline initiation and analysis of large group insurance products across diverse sectors; resulted in a 40% reduction in policy issuance time.
- Orchestrated comprehensive study with the product team to define and document customer success paths and product development deliverables, generating 20% increase in new clients.