Principal iOS Product Designer
Railway
April 1, 2014
July 30, 2014
Problem Statement
Consumers wanted a bluetooth beacon based loyalty app to help them manage their merchant relationships.
Goals
- Discover, design and deploy iOS based loyalty app to generate business and consumer engagement.
- Pressure test all UX research, design and development methods and technologies with all team members.
- Create a UX which would generate 20% consumer growth while achieving goals of merchant relationships.
Design Research
- Travel to merchant sites to conduct Contextual Interviews with important merchants.
- Establish GIT repositories with engineers to facilitate rapid design, deploy and test cycles.
- Discover product and design process requirements and guide team to adopt UX best practices.
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I created all lo-fi wireframes for optimized conversion paths.
Design Process
- Travel to merchant sites to conduct Contextual Interviews with important merchants and users.
- Establish GIT repositories with engineers to facilitate rapid design, deploy and test cycles.
- Discover product and design process requirements and guide team to adopt UX best practices.
I created all final designs and provided to iOS engineer via Github.
Successful Outcomes
- Travel to merchant sites to conduct Contextual Interviews with important merchants and users.
- Establish GIT repositories with engineers to facilitate rapid design, deploy and test cycles.
- Discover product and design process requirements and guide team to adopt UX best practices.
KEVIN KEIPER
UX Director + Design System Architect
415 926 1935
MY
SKILLS
Coaching, mentoring, guiding, volunteering, vocalizing, optimizing, critiquing, collaboration, organization.
EDUCATION
University of California, Berkeley
BA Interdisciplinary Studies
The New School - Parsons
MA Media Studies + Design
(currently completing online 2022)
(currently completing online 2022)