Sr on-boarding Product Designer
PayPal
December 1, 2014
April 30, 2015
Problem Statement
PayPal new customer onboarding and retention lacked direction and a consistent UX to successfully help people create and fund new accounts.
Goals
- Optimize new customer onboarding to reduce abandonment rate and .increase conversions.
- Work with senior stakeholders to discuss current success metrics, roll up to key OKRs.
- Grow PayPal's new customer base by a measurable amount.
Design Research
- I led and conducted inventory of existing onboarding experience.
- Audit resulted in aligned product scope and specific UX/PD opportunities.
- Created high level journey map from preliminary discovery
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I began with information architecture and mobile prototype screen inventory.
Design Process
- Thoroughly sketched in pencil intended results and necessary application states for UX.
- After preliminary sketches were approved I quickly moved to a clickable prototype.
- Reviewed prototype with agile team within a rapid iteration process towards MVP.
I began by sketching my ideas for a lo-fi test, iterated into annotated wireframes.
Successful Outcomes
- Thoroughly sketched in pencil intended results and necessary application states for UX.
- After preliminary sketches were approved I quickly moved to a clickable prototype.
- Reviewed prototype with agile team within a rapid iteration process towards MVP.
KEVIN KEIPER
UX Director + Design System Architect
415 926 1935
MY
SKILLS
Coaching, mentoring, guiding, volunteering, vocalizing, optimizing, critiquing, collaboration, organization.
EDUCATION
University of California, Berkeley
BA Interdisciplinary Studies
The New School - Parsons
MA Media Studies + Design
(currently completing online 2022)
(currently completing online 2022)