Principal Design System Architect
Brightplan
March 30, 2016
March 30, 2018
Problem Statement
Goal-based investors lacked a financial management incentive to invest in certain high value investment opportunities, to easily establish, fund, and monitor goal progress.
Goals
- Design and deploy a responsive browser based app to enable account set up and funding.
- Work with senior stakeholders to discuss current obstacles and solutions.
- Grow assets under management to $250mm in first year and subsequently at 20% annually.
Design Research
- I Led Product team first through personae, journey maps, wireframe, early product sessions.
- Deployed an optimized component library in line with brand and engineering best practices.
- Created high level journey map from preliminary discovery.
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I led senior product members (pictured) through problem space discovery and opportunity.
Design Process
- After preliminary discovery, I began of component system and lo fidelity prototypes.
- Met regularly with CEO and senior staff to evaluate design progress and future products.
- Created high level preliminary journey map to define basic user flows, conversion events.
I authored high level journey map and all RWD designs in Sketch.
Successful Outcomes
- Deployed online style guide for scalable efficient design component system.
- Deployed an optimized component library in line with brand and engineering best practices
- Began with idea, launched MVP which is currently still viable
KEVIN KEIPER
UX Director + Design System Architect
415 926 1935
MY
SKILLS
Coaching, mentoring, guiding, volunteering, vocalizing, optimizing, critiquing, collaboration, organization.
EDUCATION
University of California, Berkeley
BA Interdisciplinary Studies
The New School - Parsons
MA Media Studies + Design
(currently completing online 2022)
(currently completing online 2022)