Senior iOS and product designer
TuneUp Media
September 1, 2011
June 30, 2012
Problem Statement
Customers lacked both a sufficient way to organize their music libraries, and an engaging iOS app for acquisition and on-boarding growth targets.
Goals
- Deploy a usable iOS app to help users ID any given song to generate new acquisition opportunities.
- Create a retro, fun and functional engagement tool based on song ID and device libraries.
- Create iOS app as partnering tool with key media space actors.
Design Research
- Working fast, I quickly wireframed basic user flows of key application in Axure.
- I quickly prototyped and iterated on multiple versions for review and testing.
- I worked with head of product and CEO to quickly evaluate iOS and desktop apps.
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I quickly mocked up lo- and mid-fi prototypes of different PAAS configurations.
Design Process
- Working fast, I quickly wireframed basic user flows of key application in Axure.
- I quickly prototyped and iterated on multiple versions for review and testing.
- I worked with head of product and CEO to quickly evaluate iOS and desktop apps.
Brand voice dictated a retro look of both main app and iOS app.
Successful Outcomes
- Deployed successful song ID app with main SAAS app.
- Successfully onboarded 7% new customers over measured quarters.
- App became #1 iTunes plugin over duration of product testing.
KEVIN KEIPER
UX Director + Design System Architect
415 926 1935
MY
SKILLS
Coaching, mentoring, guiding, volunteering, vocalizing, optimizing, critiquing, collaboration, organization.
EDUCATION
University of California, Berkeley
BA Interdisciplinary Studies
The New School - Parsons
MA Media Studies + Design
(currently completing online 2022)
(currently completing online 2022)