PROBLEM STATEMENT
Rocket Lawyer lacked an original, initial proof of concept native mobile application as a platform for it's digital document system, and the annual SXSW festival was selected as a demonstration opportunity.
GOALS
- Research, design and deploy a native app to handle NDA documents for demonstration at SXSW.
- Deliver optimized engineering and product processes to pressure test engineering and product workflows and technical capabilities.
- Establish an iterative process to ensure continued research testing and feature definition.
DESIGN RESEARCH
- Worked with product managers and engineering to establish conversion path opportunities.
- Create whiteboard journey maps, low fidelity wireframes, and functional prototypes for early user testing.
- Iterated on designs and meet with stakeholders to refine progress and evaluate new features.
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I conducted whiteboard sessions with engineers and product managers to discover design opportunities.
DESIGN PROCESS
- Led Product team through personae, journey maps, wireframe, and other early product definition sessions.
- Iterated with public view of all wireframes and app states (see figure below).
- Conducted ad hoc UX research while at SXSW, returned with future product backlog features.
I moved from journey maps of the application context, to wireframes of the mobile experience, to day-to-day iteration on ux and product development.
SUCCESSFUL OUTCOMES
- Made deadline to submit to SXSW and attend to demo the app with CEO.
- Deployed initial successful mobile app available on app store.
- Created high level journey map from preliminary discovery.