Success Study:

Rocket Lawyer

Sr Mobile + RWD PAAS Designer

Rocket Lawyer
July 1, 2012
April 30, 2014

Problem Statement

Rocket Lawyer needed a proof of concept MVP mobile app to demo at SXSW.


  • Design and deploy a native app to handle NDA documents demoed at SXSW.
  • Deliver optimized engineering and product processes to pressure test engineering and product.
  • Establish an iterative process to ensure continued research testing and feature capture.

Design Research

  • Work with product managers and engineering to establish and conversion path opportunities.
  • Create whiteboard journey maps, low fidelity wireframes, and functional prototypes for testing.
  • Continue to iterate and meet with stakeholders to refine progress and evaluate new features.
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I conducted whiteboard sessions with engineers and product managers to discover design opportunities.

Design Process

  • I Led Product team first through personae, journey maps, wireframe, early product sessions.
  • Iterated with public view of all wireframes and app states (see figure below).
  • Conducted ad hoc UX research while at SXSW, returned with product backlog features.
I moved from journey maps of the application context, to wireframes of the mobile experience, to day-to-day iteration on ux and product development.

Successful Outcomes

  • Made deadline to submit to SXSW and attend to demo the app with CEO.
  • Deployed initial successful mobile app available on app store.
  • Created high level journey map from preliminary discovery


UX Director + Design System Architect

415 926 1935



Coaching, mentoring, guiding, volunteering, vocalizing, optimizing, critiquing, collaboration, organization.


University of California, Berkeley
BA Interdisciplinary Studies
The New School - Parsons
MA Media Studies + Design
(currently completing online 2022)


MeetUp Organizer
Toastmasters San Francisco