PROBLEM STATEMENT
Photon's client Neighborly had 10+ child brands they needed to unite under a single brand identity. Manual update of all child brands was impossible, they needed a novel way to automate the creation and maintenance of all future design assets at scale and within strict budgets.
GOALS
- Unite Neighborly and it's 20+ sub-brands under a unified design system.
- Improve Neighborly's NPS score by minimum 20%.
- Build a novel tokenized Figma design technique to reduce future scaling tasks by minimum 75%.
DESIGN RESEARCH
- Audit current Neighborly parent site and all child sites to discover opportunities to reduce redundancies, common component and layout patterns, and measurable token benefits.
- Worked with Tokens tool engineer to discover best practices, relevant API integrations and performance gaps which would affect solution costs and timelines.
- Collaborated with Neighborly product stakeholders and co-designers to design new page wireframes and site environment architectures.
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I audited all Neighborly assets including parent home page and subsequent child brand sites to determine token optimization opportunities and execution strategies.
DESIGN PROCESS
- I re-created the Neighborly home page structure including new sections, components and layouts to create a stable, consistent architecture which would support all existing and future brand designs at scale.
- I worked closely with the Token tool engineer to create the optimal Tokenized design approach, geared towards reducing design time, all manual reskinning efforts, and engineering costs.
- I used specific token naming conventions and workflows to program the Token tool to produce a dynamic switchable layout supporting the swapping of all fonts and colors for each child brand while maintaining the common page schematics.
I created a tokenized system to switch common page architectures from wireframe into all brand styled pages.